Volume 3 Issue 1 (January - June 2025) ISSN: 2583 - 8741
Cover Page
Editorial
Contents
ESTABLISHING TRUST IN BLOCKCHAIN AND TOKENIZATION: A STRATEGIC FRAMEWORK FOR SUSTAINABLE FINANCIAL INTEGRATION. Dr. Srinidhi Vasan
CONSUMER TRUST AND BRAND TRANSPARENCY IN SUSTAINABLE BUSINESS. Dr. Venkatesh babu b r, Dr. Swetha m r, Akhila j
GREEN MARKETING AND ITS INFLUENCE ON CONSUMER BEHAVIOR: A SYSTEMATIC LITERATURE REVIEW. Deep Shikha Bohra, Dr. Rashmi Sharma
GREENING THE FUTURE: HOW SUSTAINABLE MARKETING SHAPES GEN Z'S BUYING DECISIONS WITH SPECIAL REFERENCE TO MANIPAL CITY. Manoj S, Raksha Shenoy K
A STUDY ON THE IMPACT OF BUY-NOW, PAY-LATER PAYMENT MODELS ON CONSUMER SPENDING BEHAVIOUR. Ashika
STUDY ON THE DETERMINANTS OF GEN Z SAVING BEHAVIOR. Chaithanya B A
Book Review: THE POWER OF YOUR SUBCONSCIOUS MIND by Divya Achar
CONSUMER TRUST AND BRAND TRANSPARENCY IN SUSTAINABLE BUSINESS. Dr. Venkatesh babu b r, Dr. Swetha m r, Akhila j
GREEN MARKETING AND ITS INFLUENCE ON CONSUMER BEHAVIOR: A SYSTEMATIC LITERATURE REVIEW. Deep Shikha Bohra, Dr. Rashmi Sharma
GREENING THE FUTURE: HOW SUSTAINABLE MARKETING SHAPES GEN Z'S BUYING DECISIONS WITH SPECIAL REFERENCE TO MANIPAL CITY. Manoj S, Raksha Shenoy K
A STUDY ON THE IMPACT OF BUY-NOW, PAY-LATER PAYMENT MODELS ON CONSUMER SPENDING BEHAVIOUR. Ashika
STUDY ON THE DETERMINANTS OF GEN Z SAVING BEHAVIOR. Chaithanya B A
Book Review: THE POWER OF YOUR SUBCONSCIOUS MIND by Divya Achar