Manel Srinivas Nayak Institute of Management is publishing MSNIM Management Review, an online open-access bi-annual journal. The institute published its first issue in 2023 (January-June). The Journal publishes research articles relating to management subjects. ISSN: 2583 - 8741

Volume 2 Issue 1 (January - June 2024) ISSN: 2583 - 8741



Transformative Potential of Artificial Intelligence in Green Marketing. Anitta P John and Dr. Shilu Varghese

Navigating the data deluge: empowering decision making with AI adoption. Clyde Canarapen

Ethical considerations in the integration of artificial intelligence in accounting: a comprehensive review and framework. Piyush H. Rana

Adoption of artificial intelligence in the post covid new normal and role of new technologies in education: a literature review. Ms. Mamatha Varier, Ms. Noonu Mary Jose and Ms. Reny Raphael

Adoption of artificial intelligence in tourism industry: a comprehensive review. Dr. Shilu Varghese, Ms. Anitta P John and Dr Jyothi Pradhan

Enhancing real-time payment systems: ai solutions for security, efficiency, and user experience. Dr. Srinidhi Vasan

Book Review: Data Science for Business – What You Need to Know About Data Mining and Data-Analytic Thinking by B Girish Pai

Volume 1 Issue 2 (July - December 2023) ISSN: 2583 - 8741



Impression of Digital Transformation on Supply Chain Performance. Dr.Lekha Shree.S and Mr. Arun Samuel

A Study on Impact of Fintech on ‘Buy Now, Pay Later’ Credit Scheme. Ms. Sandhya Bhandary S, Dr. Anjali Ganesh

Calendar Anomalies in India: A Case of BSE SENSEX. Divya R. Patel and Jimmy M. Kapadia

Revolutionizing Finance: A Comprehensive Case Study of Unified Payment Interface (UPI). Dr. Maria Fatima De Souza alias Fatima Sousa and Ms. Muktali Milinda Sinai Cuncoliencar

Role of Youth in Agricultural Sector. Dr. Ravisha B, and Dr. Divya M S

Can Pineapple Skins Be as Good as Soaps? A Vietnamese Company Case Study. K Arpitha Nayak, Dr. Shilpi Saha, and Shawn Yakshith Shiri

Book Review: The Strategic Knowledge Management Handbook – Driving Business Results by Making Tacit Knowledge Explicit by Arun Hariharan. Dr. Molly S Chaudhuri

Volume 1 Issue 1 (January - June 2023) ISSN: 2583 - 8741



Leveraging Digital Approaches for Transparency in Corporate Social Responsibility Dr. Swapna Shetty J, Dr Molly Sanjay Chaudhuri, and Dr Ankitha Shetty (Page 1 - 7)

Poverty and Agricultural Innovation: A Systematic Literature Review Selvananthan Gopikrishna, Sampath Amaratunge, Janaka Fernando, Ananda Rathnayake (Page 8 21)

Impact of Covid-19 on Digital Transformation Manju Yadav and Dr. Mehak Jonjua

Digital Transformation in Provision of Audit Services:Lessons From Kenya Charles Mwitari and Sharan Kumar Shetty (Page 31 - 35)

Emerging Trends of Business Transformation Aliyu Mohammed, and Dr. Shanmugam Sundararajan (Page 36 - 44)

A Study on Digitalisation of Gold Purchase and Its Impact on Indigenous Gold Traders in Mangaluru City Dr Catherine Nirmala (Page 45 - 59)

Book Review How to Win Friends & Influence, People: The Only Book You Need to Lead You to Success by Dale Carnegie Ashalatha (Page 60)