Volume 4 Issue 2 (July - December 2026) ISSN: 2583 - 8741

Cover Page Editorial Contents

Redefining the Triple Bottom Line: A Conceptual Framework for Sustainable Business Performance - Sherine Joseph Alappadan, Dr. Ginsa Roslet George, Ms. Soumya Balasundaram

A Study on Ad Impact on Sustainability: Comparison of Instagram Ads vs. Traditional Advertising for Beauty Brands - Anju Mathew

From Compliance to Strategic Intelligence: How AI Maturity, Automation Readiness, and Digital Trust in AI Shape Decision Intelligence and Sustainable Business Performance - Chintal Ketankumar Chokshi, Dr Bhavna Parwani

Econometric Analysis of Kisan Credit Card Efficiency in Gujarat - Richa Makwana, Dr. Bhawna Parwani

Beyond User Experience: A Governance Framework for Experience Ecosystem in Multi-Stakeholder Digital Enterprises - Dharini M. Nashikkar, Dr. Aparna D. Pathak, Dr. Vishwanath Karad

Technology-Enabled Circular Economy:Are Young Consumers Ready For Smart Return And Reuse Systems? - Dr. Mallika.B.Shetty

Book Review: A Review on Decision Making & Problem-Solving Strategies