Guest Lecture on Digital Marketing by Amrutha Nayak

Resource Person

Ms. Amrutha Nayak

Founder & Head, PIX Media Studio

On 14th August 2025, a Guest Lecture on Digital Marketing was conducted by Ms. Amrutha Nayak, an industry expert with extensive experience in online marketing and brand management. Ms. Nayak began the session by highlighting the growing importance of digital marketing in today’s competitive business environment and explained how digital platforms have transformed consumer behavior from traditional advertising to more interactive, personalized, and measurable strategies.

The lecture covered key areas such as:

• Fundamentals of Digital Marketing: SEO, SMM, Content Marketing, PPC campaigns.
• Role of Analytics: Using digital tools to understand consumer behavior and decision-making.
• Emerging Trends: AI in marketing, influencer collaborations, and the rise of video content.
• Case Studies: Insights into successful campaigns by Indian and global brands.
• Career Guidance: Skills and opportunities in the field of digital marketing.

The session was highly engaging, with students actively participating in discussions and clarifying their queries. Ms. Nayak emphasized the significance of creativity, data-driven strategies, and ethical practices in digital marketing. The program concluded with a vote of thanks, appreciating Ms. Nayak for her valuable insights that motivated students to explore digital marketing as a career path.

Outcome: The guest lecture enriched students’ knowledge by bridging the gap between classroom learning and real-world digital marketing practices.